Roofing marketing that books inspections and replacements — year-round
Not just a flood of storm leads in spring and silence the rest of the year. We build the websites, ads, and SEO that keep serious roofers booked with both insurance and retail work, every season.
- Insurance & retail funnels, run separately
- Storm-response pages ready before the storm
- One roofer per market — never your competitor
4.9/5 from 174 client reviews
Roofing is the most competitive trade to market
Generic agencies run the same playbook for roofers as they do for a plumber or a painter. Roofing doesn't work that way — here's what they miss.
Storm season whipsaws your ad costs
Clicks that run $40 on a calm day spike past $150 after a hailstorm. A loose campaign with no negatives can burn thousands in a week if no one's watching it daily.
You're fighting franchises, storm chasers, and lead resellers
National brands with huge budgets, out-of-town storm chasers, and shared-lead platforms all crowd the same searches — and most of them are selling your lead five times over.
Insurance and retail are two different businesses
Restoration buyers and cash/finance replacement buyers search differently, decide differently, and convert differently. One generic 'roofing' campaign serves neither well.
A single 'Roofing Services' page can't rank
Hail damage, full replacement, repairs, metal, TPO — each is its own search in every city you serve. One page can't own them all, so competitors quietly take them.
From storm-season scraps to a full pipeline.
Roofers we work with stop living and dying by the next hailstorm — insurance and retail work both flow, all year.
A steady, predictable pipeline — not feast or famine.
“The leads have been great — high quality, and some are pre-sold on us already. We've booked around $180k in replacements so far and want to ramp up.”
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TrustpilotBefore/after figures are illustrative of the trajectory we build toward — not a guarantee. Actual results vary by market and offer.
A roofing system built for storms and steady months
Insurance vs. retail, split cleanly
Separate campaigns, keywords, budgets, and landing pages for storm/insurance work and retail replacements — so each dollar chases the right kind of job.
A storm-response playbook, pre-built
Damage-assessment landing pages and ad sets ready to switch on within hours of a storm, while slower competitors are still scrambling.
Certifications & financing up front
GAF, Owens Corning, and CertainTeed trust badges plus financing offers placed exactly where they lift conversion — above the fold and next to every CTA.
SEO as your storm-chaser defense
Rank organically for “hail damage roof repair [city]” and material-specific searches so you win jobs the pay-per-lead crowd can never reach.
See what roofing marketing could return
Move the sliders to estimate leads, booked jobs, and revenue from a monthly marketing budget — using typical roofing benchmarks.
Estimates only, based on typical roofing benchmarks. Actual results vary by market, offer, and execution — not a guarantee.
Recent roofing & exterior work
Sites and lead systems we've built for exterior and roofing-adjacent contractors nationwide.
What it's like to work with us
It's not about traffic, impressions, or clicks — it's about getting real customers and growing your business.
“Awesome knowledge base, positive energy, and outstanding results. Our website leads and Google rankings increased dramatically.”
VladimirGVD Renovations & Remodeling“Excellent improvement and results. We're getting leads from both organic and paid Google searches consistently.”
Roman KovalchukWest Coast Hydronics & Plumbing“They provided impressive case studies and shared detailed CRM data, PPC reports, and keyword rankings. Truly transparent.”
Vasiliy SaganSagan Electric“Sleek, easy-to-use website with a photo gallery. We're now seeing consistent form submissions coming in from the site.”
Peter MurzaCali's Finest Landscaping & Maintenance“We went from about 100 visitors a month to 1.5K, with a huge increase in website sales. Highly recommend!”
Paul MakhnovskiyCold Air Central“Their impact is immediate, the results are tangible, and their customer service is spectacular.”
Tim KondratyukUS Quality Construction“WebPerfex will make your company dominate. They deliver real results and make you look like rockstars.”
Roman KravchukSolid Construction & Design“Within a couple of months we went from the bottom to the top of the search results. The best at what they do.”
Andrey ZhuravelZ Real Estate Group“Our website is a lead-generating machine that has paid off multiple times over. They thought of things we hadn't.”
Bogdan KyrylyukBKSoundsRoofing marketing questions, answered
What's the best way to market a roofing company?
A connected system beats any single tactic: Google & Local Services Ads for people searching now, a fast site with certifications and financing front-and-center to convert them, review generation for trust, and SEO to compound over time. For roofers, the biggest lever is splitting insurance/storm work from retail replacement so each is targeted properly.
How much should a roofer spend on marketing?
It depends on your market and how competitive roofing paid search is locally, but most serious roofers invest a few thousand a month in ad spend plus management, then scale as the cost per booked job proves out. On our first call we'll give you honest numbers for your specific area.
Does SEO actually work for roofing companies?
Yes — and it's your best defense against storm chasers, who rely almost entirely on paid ads. Ranking organically for damage-type and material searches in each city brings in jobs at a far lower long-term cost than ads alone. It compounds over 3–6 months.
Should insurance and retail roofing run as separate campaigns?
Almost always. The keywords, messaging, landing pages, and even the ideal customer are different. Running them together wastes budget and lowers conversion. We build and track them separately so you can see exactly what each is returning.
How do you handle storm-season spikes?
We keep a storm-response playbook ready — pre-built damage-assessment pages and ad sets — so we can go live within hours, capture the surge, and then dial spend back down as demand normalizes instead of leaving budget bleeding.
Can a local roofer really compete with the big franchises online?
Yes. Franchises are broad and slow; a focused local roofer with tight campaigns, strong local SEO, real reviews, and visible certifications routinely wins the searches that matter most in their own market.
Do you really only work with one roofer per market?
We're selective about taking on directly competing roofers in the same market — when we build your pipeline, we're not handing the same playbook to the shop across town. Apply and we'll tell you honestly whether your market is open.
Own roofing in your market
We take one roofer per market. Apply in 30 seconds to see if yours is still open — and get a free plan either way.
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